BACKGROUND
“Etiqa Cambodia is a member of the Maybank Group, a leading ASEAN insurer with a presence in Cambodia, Malaysia, Singapore, Indonesia, and the Philippines. As the single ma er brand for all Insurance & Takaful businesses under Maybank, Etiqa is recognized as a leader in General Insurance, Bancassurance, Online Insurance, and Group Medical Insurance across the region. Guided by the aspiration to “make the world a better place,” Etiqa continuously seeks to o er Fa & Easy services and provide Be Advice tailored to cu omer needs.”
CHALLENGE
“To mark its o cial entry into the Cambodian market, Etiqa Cambodia ho ed a Brand Launch Event, which was
divided into two key segments: a Press Conference and a Gala Dinner. This high-profile event required a seamless blend of brand orytelling, event ae hetics, and thorough event managment plan to e ablish Etiqa as a tru ed name in Cambodia’s insurance sector. Our role was to create a visually compelling event while ensuring a smooth event management experience from art to finish.”
OUR APPROACH
“To deliver a launch event that resonated with Etiqa’s brand identity and regional presence, we provided end-to-end event support, covering material design, event flow management, EMCEE, public relations, entertainment coordination.”
PRESS CONFERENCE
GALA DINNER
1. PRESS CONFERENCE
The press conference aimed to build brand awareness and promote products to the public through media engagement, while also highlighting Etiqa’s CSR activities and communicating brand values.
To support the event, we provided detailed event coordination and technical support to ensure smooth execution, along with media outreach to maximize coverage and visibility for Etiqa’s key messages.
EVENT MATERIAL DESIGN:
Backdrop:
EVENT
MANAGEMENT:
Oversaw event flow, coordinated the Emcee, and managed public relations for maximum media engagement. Worked closely with media and press, including TV ations, newspapers, online news platforms, and radio channels, to ensure comprehensive coverage and successful publication to the public. Our media’s partners include: Phnom
Penh Po , Thmey Thmey, Cambodianess, Khmer Times, Sabay News, TV5, PNN, Kampuchea Thmey, Reaksmey Kampuchea, CNC, Cambodia Flash News, Fresh News,
Hang Meas.
GALA DINNER
The Gala Dinner aims to introduce Etiqa Cambodia’s brand to the public and create a memorable brand
experience by engaging attendees with brand-focused visuals and activities. To support the event, we provided complete logi ical support, including age and technical management, while coordinating with vendors to maintain consi ent brand ae hetics throughout the evening including:
EVENT MATERIAL DESIGN:
EVENT
MANAGEMENT:
Managed the event flow, Emcee coordination, and entertainment, ensuring a seamless experience for attendees.
OUR RESULT
The Etiqa Brand Launch successfully introduced the brand to Cambodia’s market with a highly engaging and visually cohesive event experience.
The Press Conference gained significant media coverage,
REINFORCING ETIQA’S INDUSTRY LEADERSHIP
The Gala Dinner delivered an immersive brand experience that left a
LASTING IMPRESSION ON GUESTS
Through rategic design and flawless execution, we helped position Etiqa as a trued, innovative, and customer-centric insurer in Cambodia.
This success was driven by a data-informed strategy, enhanced content planning, and a customer-centric marketing approach.
This case study highlights how digital marketing can transform business growth, while also emphasizing the importance of under anding consumer behavior in a competitive landscape like the Cambodian market.
